About us

We are dedicated to crafting benchmark products that seamlessly merge style with practicality, letting the essence of street culture flow into everyday life. We turn trendsetters’ gatherings into shared spaces where trends are experienced firsthand and lifestyle attitudes are authentically expressed.

Our cross-disciplinary team—made up of passionate street culture enthusiasts and seasoned industry veterans—maintains a deep and instinctive sensitivity to urban trends. Our designers act as style scouts, distilling the raw vitality of street life into compelling product aesthetics. Meanwhile, our R&D team, ensures that each product delivers an experience that goes beyond convention. We firmly believe that true street products are not mere accessories—they are cultural vessels seamlessly woven into everyday life.

Looking ahead, we will remain deeply rooted in the essence of street culture, building a product ecosystem that blends avant-garde design with functional innovation. Together with global trendsetters, we aim to spark the next street-style revolution and co-create a bold new chapter in the story of urban culture.